“Fake News” of Animal Advocacy:
Response to the claim that only 2%(or less) of people in the United States are vegetarian
Guest Post By
Vasile Stanescu
“Groups and advocates have been at this [vegan advocacy] for
decades and yet the percentage of people in the United States who are
vegetarian has basically not changed at all”
--Matt Ball; Co-founder of Vegan Outreach
Summary:
- About 1 out of 10 Americans identify as either vegetarian or
vegan (between 8 to 13 percent).
- This percent is consistent across several different studies
- This percent is growing (with higher percentages for those
under 50.)
- It is inaccurate to believe that a large number of people
falsely claim to be vegetarian (although some people who are transitioning to a
vegetarian diet and some pescetarians may claim to be vegetarian).
- However, half the people who strictly follow a vegetarian or vegan diet may choose not to identify with the labels. This is, in part,
because of a fear of negative stigma around the labels “vegetarian” or “vegan.”
- The failure of studies and the media to accurately report the
number of vegetarians and vegans may harm the animal rights movement. Likewise,
inaccurate stereotypes of vegans (including by animal rights activists
themselves), may also be harmful.
- Therefore, as activists, we should strive to let people know
the comparatively high rates of people transitioning to a vegetarian and vegan
diet and combat those suggesting inaccurate stereotypes of vegetarians and vegans.
Part I: “Absolute
Fanatics”
Why are some of the most well-known and most influential vegans
and animal rights activists telling people that animal rights activism is
inherently useless and that calls for veganism may be hurting animal activism?
For example, I recently engaged in a public debate with Bruce Friedrich, the president of the Good Food
Institute and the former Vice President of PETA, on the topic of in
vitro meat. The debate was wide-ranging; however, Bruce's most commonly
repeated argument--both during the debate and in the dinner afterward--was his
belief that animal advocacy does not work and that his lifetime of advocacy had, in fact, been a failure. After that debate, Bruce made similar claims in a feature
article in the New York Times : “[w]e've tried to convince the world to go
vegan, and it has not worked;” “[a]ll the education and all the awareness of the
problem, and concern about the problem, doesn't solve the problem;” and
even “[w]e need to change the meat, because we aren't going to change human
nature [i.e. eating meat is a fundamental part of human nature].” Similar
claims have been forwarded by people such as Matt Ball, Senior Media Relations
Specialist for the Good Food Institute and the original co-founder of Vegan Outreach,
also a well-known vegan and animal rights advocate. For example, in 2017, he
published a video for Vox in which he claimed that people should
shift from eating chicken to cows or pigs (based on the number of animals
killed to produce meat.) In this video, he also claims that many vegans and
animal rights activists are “absolute fanatics,” and seems to support Anthony
Bourdin's odd claims that vegans should be viewed like “Hezbollah.” Uniquely,
Ball claims that when animal rights activists encourage people to eat vegan,
they are “driving people back to eating meat.” These are remarkable claims as
both Friedrich and Ball are long-time vegans, former leaders of animal rights
organizations, and well-known animal rights activists.
The main motivation for these shifts seems to be repeated claims that only a
very small percentage of the population is either vegetarian or vegan. For
example, Matt Ball in the video claims, “[o]nly 2% of the population is
vegetarian and only half a percent is vegan. Now, this is after decades of
advocacy.” Likewise, Bruce repeated similar statistics as the major reason why
he has shifted his own views on animal advocacy.
I have tried to track down the source for these claims: My best guess is that it is, in
part, based on an article on the website Animal Charity navigator entitled: “Is the Percentage of Vegetarians and Vegans in
the U.S. Increasing? | Animal Charity Evaluators.” This article claims that there has
been very little increase in the number of vegetarians and vegans, leading the
researcher to endorse a possible shift towards in vitro meat
and/or humane meat as a more effective strategy for change. Before I examine
the claim in detail, it is important to note that the article on Animal Charity
Navigator is not a study itself; it is a guest blog post. The main
qualification I can locate for the person writing the post--Saulius Šimčikas--
is a master’s degree in mathematics; it appears he may have written it while he
was a part-time research intern. Of course, this does not mean that this is not
a thoughtful or well-done guest blog post; however, it is to argue that a guest
blog post is fundamentally not the same as a peer-reviewed study.
In contrast, I would argue that the majority of evidence we have available
would seem to suggest that a. approximately 1 out of 10 Americans identifies as
vegetarian or vegans b. the number of those under 50 is about 12% and, most importantly,
c. the number is growing.
Part II: About 9% of Americans identify as vegetarian or vegan
The actual number of vegetarians and vegans in the United States—based on
the best evidence we have—is between 8-13 percent with a pretty good “ballpark” estimate of 9% or about one in ten Americans. Let me break down a few of
the actual studies.
The best is the one done by PEW in 2016 (which I can't find cited in the post from Animal Charity
Evaluators—I'm not sure why). The overall take away is that 9% of the population are vegetarian and vegan. The research is even more encouraging; the 9% is
heavily skewed by a low number of vegetarians and vegans in older populations:
for ages 18-49, the percentage is 12%.
Likewise, here is the link to the frequently cited Gallup Poll. This is a great example of how perfectly fine research can be
misrepresented. The study found 5 percent were vegetarian, which became the
headline of the study, the only way it was reported, and the number used in the
post of Animal Charity Evaluator. However, that is not what the study found.
What they actually found is that 3 percent of people consider themselves vegan
---in addition to the 5% who considered themselves a vegetarian. The most
recent press release does not make this clear; however, it is clearly explained
in a press release of an earlier version of the same study:
Vegans apparently view themselves as different from, rather
than a subset of, vegetarians; most of the small number of respondents in the
survey who said "yes" to the vegan question had said "no"
to the vegetarian question.
So the number is not 5% including 3% vegans—it is 5% plus 3%
vegans—i.e. 8% of the population (consistent with the 9% PEW found). If we
think about it, this claim makes intuitive sense. If I was answering a poll and
they asked me if I was vegetarian I would say “no,” by which I would only mean
that I do not consume eggs or dairy, not that I eat meat. Again, the research
is even more positive because the numbers among 18-49-year-olds were between
10-12 percent; the same percentages PEW found. And, that number—the under 50 number—is the main number we need to focus on. The main reason these numbers
are not larger is not that people aren't going vegetarian, but that “baby
boomers” are not, as an aggregate, going vegetarian (and there are a significant number of "baby boomers.")
However, the point is not only the research itself: it is the fact that no one
reports the information in this way. For example, here is the headline of how
the Washington Post reported on the Gallup Poll: “You might
think there are more vegetarians than ever. You'd be wrong.” Even though the
study does claim there are more vegetarians than ever.
Likewise, the FooDS survey (administered
by the University of Oklahoma) found a similar percentage: 8.8% of respondents reported being vegetarian
or vegan. (This is the most recent data. If you look long term the
precise percent varies over time; however, there is an overall upward trend).
Finally, while not as reliable as either Pew or Gallup, Public Policy Polling
also found the same percent: 9%, of Americans are vegetarians or vegans in
two different polls. Indeed, Public Policy Polling has a third study which found the rate of vegetarians and vegans at 13%,
though my guess is that this study was a bit of an outliner.
Let me also highlight that all of this research is recent. One of the major
problems with some of the research on the post from Animal Charity Evaluator was
how old the data was (it included data from 1978). However, the trend is
towards younger people becoming vegetarian or vegan. So, for example, if you
use a study from 2000, everyone who is in the 18-29 demographic (which runs
12%) would not be included in the study [in 2000 the oldest person in this
demographic would have been 10 to 11 years old; the cut off for these
studies is 18.] We do not need to know how many vegetarians there were in 2000;
we need to know how many vegetarians there are now (and will be in the future).
So, based on five of the most recent opinion polls from four different polling
organizations, there is no question that the rate of self-reported vegetarians
and vegans is a. around one in ten Americans b. consistent c. increasing
and—most importantly—d. skewing towards higher rates (12%) for those under 50.
Of course, we want these numbers to be higher; these are still remarkable
numbers.
.
Part III: “Assume They're Lying”
One other point: What about the supposed “closet” meat eaters’ rate, i.e., the supposedly high percentage of
vegetarians and vegans that still “secretly” eat meat or dairy? The argument
seems to be that while people “self-report” high rates of being vegetarian or
vegan, these numbers are misleading because—in essence—these people are lying
and they are still “really” meat eaters. However, the data is a little more complicated
than this narrative: The first survey to comment on this supposed trend was the
Continuing Survey of Food Intake by Individuals (CSFII) conducted from
1994-1998. What they found was a percentage of those who they polled both said
they were vegetarian and later recalled eating meat, which led to the
idea that vegetarians are “secretly” eating meat. For example, here is a Business Insider article from 2013
entitled “SURVEY: 60% Of Self-Proclaimed Vegetarians Ate
Meat Yesterday” and begins with this
opening paragraph:
Pretty much every vegetarian has been accused of eating meat on
the sly — which makes sense, since most meat eaters can't picture life without
steak (or hamburgers, or hot dogs, or bacon). But if you accuse a vegetarian of
pounding down veal burgers during their off hours, chances are you'll be met
with some serious kale-fueled rage that'll take a bucketful of bacon to forget.
Pro tip: Next time, just skip the fuss and assume they're lying.
In fact, go ahead and assume that they ate meat yesterday. You'd probably be
right.
Let's set aside for a second why Business
Insider is writing about a study from 1994---in 2013. This is not what
the study found: First off, the study's manual prevented the interview (it was
a telephone interview) from answering any questions about what “vegetarian”
meant; all they were allowed to do was repeat the question. So, for example, if
the person interviewed asked: “I do occasionally eat seafood, should I
consider myself a vegetarian?” or if they asked: “I am just now transitioning into
a vegetarian diet. Should I consider myself a vegetarian?” All they would have
heard in response was the same question (here is the link to the manual used). And, unsurprisingly, that
is exactly what the results show: the people who claimed to be vegetarian and
were still recorded as eating meat ate significantly less meat then the
nonvegetarians and almost all of it was fish or seafood. So, what the study
shows is not that vegetarians are “lying” about being vegetarian but that there
exists confusion about whether eating fish or seafood “counts” as a vegetarian (or that
people may be transitioning into a vegetarian diet). This confusion is not
surprising: The very first “vegetarian” cookbook I ever owned--The Moosewood Cookbook—included
recipes for seafood.
The same is true for the data from the National Health and Nutrition Examination Survey, (NHANES) 2007-2010. Furthermore, a 2015 study looked, in part, at the number of people identified as
vegetarian and then looked at what they recalled eating in two 24-hour periods.
What they found roughly “mirrors” the finding from CSFII: All of the
self-described vegetarians who self-recorded eating some animal products
consumed— substantially —less meat than non-vegetarians; they all consumed
substantially more plant-based food; most of the meat they consumed was
seafood. As the study itself explains (in the abstract):
Compared to non-vegetarians, vegetarians consumed
…significantly less meat, poultry, solid fats and added sugars, and more soy,
legumes, and whole grains than non-vegetarians. Both groups consumed about the
same amounts of eggs, dairy, seafood, fruits, and vegetables. After energy adjustment,
vegetarians consumed significantly more fruits, vegetables, whole grains, and
total grains than non-vegetarians per 1000 kcal. Although a large proportion of
self-identified vegetarians report consuming some type of animal products, such
as meat, poultry and/or seafood, their dietary patterns contain more
plant-based foods and whole grains with less solid fats and added sugars.
Likewise, this study did no better at defining what a “vegetarian” was—or was
not—than the previous CSFII. The take away is not that vegetarians are “lying,”
but that many pescatarians and transitional vegetarians consider themselves to
be vegetarians. The study itself even makes this exact point (i.e. that many of the people may be
transitioning into a vegetarian diet):
However, since this is a cross-sectional study, it is
impossible to know whether individuals who reported consuming animal proteins
were trending towards eliminating those protein sources from their diet. The
duration of practicing vegetarianism may be an important factor to consider in
examining the dietary patterns of individuals. (90)
One other quick point on these studies: They only asked about
“vegetarians.” As earlier noted, in surveys, vegans do not always identify as
vegetarians (although researchers often assume they will). I have not been able
to locate any studies that show that vegans do not self-report correctly. This,
again, makes intuitive sense: While some people are confused as to the meaning
of “vegetarian,” most people have a more definite meaning for “vegan.” So, when
Gallup (for example), tells us that 3 percent of the population is vegan, that
number certainly may be incorrect, however, I can't find any evidence to
suggest that it is.
On a deeper level: I still do not entirely understand the focus on this
objection. Some animal rights advocates argue for a very limited definition of either vegetarian or vegan and suggest that people should immediately
transition into full veganism. For example, Gary Francione could be read as
making these type of arguments. I am neither agreeing nor disagreeing with this
position. However, most of the animal rights groups that making these arguments
about the low number of vegans and vegetarians—including Animal Charity
Evaluators, Faunlytics, Bruce Friedrich, Matt Ball, etc.-- believe
in and support the idea of “harm reduction” e.g.
eating sustainably less meat is the goal, not dietary “purity.” If so, why do
they seem to agree with Francione's' definition of who does, or does not,
constitute a vegetarian or a vegan? Even if most vegetarians or vegans are
“imperfect” vegetarians and vegans (which has not actually been proven), it
doesn't mean that the terms do not have a meaning and that animal activism is
not successful. As long as they are eating substantially less meat (which every
study has found), it is still a meaningful term. For example, Debs, my partner,
for the first year she was “vegetarian” would still eat salmon when she went
home (as her parents worried over her.) Perhaps she was not “vegetarian.”
However, it is also incorrect to suppose that the term did not mean anything;
she was avoiding all other animal products the rest of the time and she was
literally spending virtually every weekend on animal advocacy (and, over time,
she stopped eating the “parent-worry-salmon” as well). If it helps people to
call themselves “vegetarian”--in the sense of that being their goal, if not yet
a full reality--I am unclear why that use of the term is viewed as such a problem.
Part IV: The Vegan Police
Let me give you the best example I know of researchers using the
absolutist views of vegetarians and veganism to (heavily) skew the results. In
2014, the Humane Research Council/Faunaltyics published a study that found that only 2% of the population was vegetarian.
In addition to the post of Animal Charity Navigator, this seems to be the most
common source for the supposedly small number of vegetarians or vegans.
The problem with this study is that the definition of being a vegetarian or
vegan was so narrow it inevitably excluded a large number of vegetarians,
vegans, and people who did not eat meat or animal products (but simply did not
care for the term). Let me explain: The first part of the study was a series of
questions asking if the person consumed—any—amount of any animal product. If the
person answered affirmative to consuming any amount of any meat product, they
were automatically excluded from being a vegetarian; if they recorded
consuming any animal product at all, they were automatically excluded from
being a vegan. There was nothing the respondent could do. There was no way they
could explain why it happened, how rare it was, anything. They were simply
prevented from identifying as either a vegetarian or a vegan. For example, Debs,
in her first year of being a vegetarian, would have been excluded because of
the salmon she ate a couple of times a year when she visited home. In other
words, even if a person ate 99% less meat, the study would still classify the
person in the same category as, say, Jordan Peterson (who claims to only eat
beef, water, and salt.)
How about those who did record eating zero animal products of any kind? One
would presume they, at least, would be recorded as either vegetarians or
vegans. This is not what happened. The study then asked them if they identified
as vegetarian or vegans. If they did not—even though the study had recorded
that they consume no animal products at all—the study still did not count them
as either vegetarians or vegans. To be clear, this was not a small number—over
half the people who recorded as vegetarian and vegans were excluded because
they did not self “identify” as vegetarians or vegans (here is a link to the study methodology). Even taking the most stringent
measure possible for vegetarian or vegan (perfect adherence to a diet free of
animal products), the number of Faunlytics found was not 2%; it was 4%. This, in
turn, match what others have found: In 2011, 2012, 2014 and 2016 the Vegetarian
Resource Group (VRG) polled people about their dietary practices in a similar
manner to the Faunylicts study; however, there was one important difference: they
did not also ask if people identified as a vegetarian or a vegan. VRG
consistently found that the number of strict “vegetarians in practice” ranged
from 3.3%-5% (Here is the most recent survey). In other words, the same percentages Faunalytics
/HRC would have found if they had not asked if people “identified” as a
vegetarian or vegan.
What is fascinating is that in the same study vegetarians and vegans seemed to
operate as both a practice and as a belief system. If someone agreed with the
belief system but were still imperfect in practice (i.e. transitioning to
veganism), they were excluded. Likewise, even if someone followed the practice
perfectly (i.e. consumed zero animal products of any kind), if they did not
also choose to identify as a vegetarian or vegan, they were also excluded. In
their defense, Faunalytics itself has admitted these limitations to the
study. For example:
It also estimated that 2% of the U.S. population are
vegetarian. However, we should be wary of thinking that this agreement in
estimates means the 2% figure is accurate. The Faunalytics survey was careful
to check whether respondents said that they consumed any meat or fish items as
well as whether they regarded themselves as vegetarian. This should lead to a
lower estimate of the number of vegetarians.
However, this still raises the question: Why did they design a
study guaranteed to produce as low as possible a number of vegetarians or
vegans? What was the purpose of excluding everyone who was either—even
slightly—imperfect in their diet or, even if perfect, chose not to simply call
themselves a vegetarian or vegan?
In any case, what the study seems to highlight is not that there are a lot of
vegetarians that are “closeted' meat-eaters but that there may well be a large
number of people who are actually “closeted” vegetarians or vegans (i.e. people
who do not consume animal products but still do not chose to use the label). As
a letter to The American Journal of Clinical Nutrition phrased this concern over the use of the
label:
Although an increasing number of people are now avoiding meat,
the label vegetarian carries with it various, and varying, connotations about
beliefs and practices that are unrelated to diet and health and that appear to
be based in part on societal norms and expectations.
I agree with my friend Matthew Cole that veganism is not about diet; it is an
ideology against speciesism for which diet is simply one outward manifestation.
So it might make sense for Matthew to formulate the study in this way. However,
I can't figure out why the makers of this study (all of whom argue against
“purity” and for harm reduction) would craft the survey in this way. Why do
they care if someone “says” they are vegan or not?
These results may also help to explain one of the odder trends in polling about
vegetarians and vegans: people consistently report higher rates of being
vegetarian or vegan on online polling versus “face-to-face.” This tendency
towards different rates in online and “in person” polling has been well
established; however, it usually exists because people are embarrassed or
uncomfortable to admit something and, therefore, are less likely to tell an
actual person and more likely to record it in the seeming privacy of an
online poll. As Gallup phrases this discrepancy:
[W]hen respondents answer questions that an interviewer reads
aloud to them, research has consistently shown that respondents tend to give
…more socially desirable responses than when the same questions are
administered to the same population via web or mail.
For example, online polling was consistently a better measure of the actual support for Trump than telephone
polling, presumably because some voters felt uncomfortable admitting they were
voting for Trump. If, as earlier suggested, people were not actually vegetarian
but were, in essence, “lying” to say that they were, we should expect to see
high rates of people saying they were vegetarian via in-person polling and
lower rates online; instead, we see the exact opposite. This suggests the people
may actually feel embarrassed to “admit” being vegetarian or vegan (even when
they follow the diet exactly). Indeed, a growing body of data has found exactly
these results: social stigma is one of the major reasons precluding people from
switching to a vegetarian or vegan diet and refusing the “identity” even if
they do follow the diet. As a peer-reviewed paper on the topic phrased this tendency:
By definition, stigma is undesirable, and individuals want to
avoid it. Due to the fear of experiencing stigmatized treatment, vegans report
altering how they behave around non-vegans (e.g., discussing veganism only when
prompted, actively trying to distance themselves from the characteristics
associated with vegan stereotypes) …Thus, adding social distance between
oneself and stigmatized others keeps one safe from ‘catching’ a courtesy
stigma.
Furthermore, formulating these studies in this way, producing as low a number
as possible, can cause real harm. The Faunalytics study was – universally—covered
as saying that only 2 percent of the population was vegetarian. However, that
is not actually what the survey proved. However, the fact that an “animal rights
organization” had come up with these numbers became proof of their credibility
and the supposed failure of all vegan or vegetarian advocacy.
For example, consider some the press coverage of the study
from ScienceAlert:
Thanks to the extreme actions of a select few, animal advocate
groups have at times struggled to maintain a favourable reputation with the
public, particularly in the US, where PETA continues to embarrass itself. It's
great to see efforts like this [study by Faunalytics] to understand the
motivations and challenges that come with a significant diet change, and the
acknowledgement that giving up meat is not the only way to address both the
health, animal welfare, and environmental concerns that come from farming
animals to the degree that we are now.
Likewise, the study directly led to the headline in Popular Science: “Stop pretending that all Americans could
ever go vegan: There are more realistic ways to combat climate change.” In
turn, the article argued that environmentalist should not focus on decreasing
animal consumption as a way to combat climate change (despite the science suggesting that we should). It ends with the conclusion:
Let's stop the charade. Most Americans are meat-eaters, and no
study is going to change their minds. Instead of fighting the inexorable march
toward ever-more beef and poultry, let's invest in realistic solutions to our
problems. Climate change is quite possibly the biggest challenge we'll ever
face as a species, and we'll never tackle it with such impractical goals
[decreasing meat consumption].
And, as earlier mentioned, several vegans and prominent animal rights activists
have publicly made similar claims. In other words, I worry that a combination
of misreporting and ill-designed studies could help to produce a
self-fulfilling prophecy. Animal advocacy is working. However, if the media
keeps telling everyone (animal rights advocates included) that is it is failing,
has never worked, and will never work, it is logical to suppose that people
will both stop trying to promote vegan advocacy and, those of us who do promote
it, may find people less responsive (after all, “people will never go vegan” is
already the number one argument I hear against vegan advocacy). Indeed, it is
important to consider not only the data itself but also the biases around the
data that is being reported. It seems clear that the data is universally being
reported in the most negative way possible against vegetarians and vegans.
Gallup data actually shows 8% vegetarians and vegans and a growing number of
vegetarians and vegans year after year; all the reporting on the survey claims
that there are few vegetarians now and that there is either no change or the
number is decreasing. PEW, unequivocally, shows a large number of vegetarians
and vegan; however, unlike with the reporting on Gallup, I cannot locate any
articles on the report. And Business Insider reports on a
deeply flawed study from 1994, in 2013, as though it was “breaking news.”
However, imagine the opposite. What would happen if instead, news media reports
were accurate and positive? For example, what if the headlines proclaimed:
“Nearly one in ten Americans now identities as vegetarian or vegan;” or “A
growing number of Americans are going vegetarians and vegan” or “Is
Vegetarianism the future? 12% of Americans under fifty now identify as
vegetarian and vegan” Here is the point: All of those headlines are actually
more accurate than the headlines that are being produced. However, the way a
problem is defined will define the solution. As long as people “believe” that
no one will ever go vegan, why try to convince anyone to change their minds?
Why support governmental programs to support vegan options or decrease meat
consumption? What seems to happen instead is that even vegans and animal rights
activists start to support the twin fantasies of “humane meat” and “in vitro
meat,” neither of which are scalable options to a global scale. In short,
because of incorrect data, they are abandoning actually viable options that do
work, as well as brainstorming new ideas that might work better, for ideas that
will, in fact, never work.
Perhaps even more importantly, if the emerging research on social stigma and
veganism is correct, every time animal rights activist stigmatize veganism or
animal activism, they are not only (incorrectly) describing a world with few
vegans; they are actively helping to create it. In other words, when Matt Ball
tells people that most people think that vegans are rude, fanatical, and viewed
like “Hezbollah;” he is, in fact, directly causing fewer people to go vegan in
the first place or “identify” as vegan even if they do eat “plant-based foods.”
As the earlier referenced article phrased this same concern of vegan stigma:
[W]e believe our results to be especially telling regarding an
aspect of vegan stigma that had not been previously examined: how vegan stigma
impacts how non-vegans think and behave... Since we find evidence for stigma
functioning as a social deterrent in this context, the outcome of stigma
anticipation and social distancing is that non-vegans will behaviorally
distance themselves from vegans by continuing to eat how they currently do—in a
non-vegan fashion—and this is at least partially due to the possibility of
social stigma.
Indeed, if vegan social stigma theory is true, is might also
help to explain why a growing number of vegans try to distance themselves from
the “other” vegans who are posited as “extremists” or “fanatics.” It might have
less to do with the poorly designed studies and more to do with a desire to
“fit in” by critiquing “fanatic” vegans. For example, Matt Ball could have
presented the identical argument (the utilitarian need to shift from eating
chickens to cows) without stigmatizes vegans; such comments would seem to have
nothing to do with utilitarian calculus or even his beliefs in the small
numbers of vegans. Why then, we must ask, did he choose to include them? And
how can we explain the odd tension in the earlier mentioned Vox video: Matt cites data that
critiques vegans as, in a sense, not being extreme enough (not having perfect
diets; not always identify as vegans) and, in the identical video, also
criticize them being too extreme, as both fanatical and “rude.” One must ask:
What level of commitment/extremism towards veganism is appropriate? Who
could meet this Venn diagram of contradictory impulses towards animal advocacy?
In other words, part of, although certainly not all, of the reason why former
well-known animal rights activists and long term vegans are now stigmatizing
fellow vegans may be because of fear of social stigma, or as the researchers
phrased it “actively trying to distance themselves from the characteristics associated
with vegan stereotypes.” In any case, those of us who are concerned with
increasing the number of vegans should not view public statements (by anyone)
who stigmatize veganism or animal advocacy in a neutral light: each comment
that stigmatizes animal rights advocates or veganism may, in fact, directly
hurt the cause of either. To summarize my fears of this article in one
sentence: It may be the case that people describing a world with few
vegetarians or vegans are, in fact, helping to create one.
Conclusion: Don't Believe Me
However, my point is not that you believe me in any of this. I have probably
made mistakes. This is not a peer-reviewed article; I am not an expert on
opinion polls. However, perhaps, also be more skeptical of information you are
hearing from others. If animal activists want to use evidence-based research
(and I think we should); it is very important that we get correct information.
And, to do that, we need to use published peer-reviewed studies in established
journals by experts in their respective fields. This is not to disagree with
the work others are doing—all research can be helpful. It is to argue that
official peer-review does matter: it catches errors and assumptions that might
otherwise be missed in what is, in essence, “self-published” data (as I have
highlighted here.) I tried to find out why HRC/ Faunalytics did not publish
their research in a peer-reviewed journal; here is the explanation from their
Facebook page:
3) PEER-REVIEW Some have expressed concern that we did not
subject the study to the peer-review process. HRC has planned to submit our
work for publication in a peer-reviewed journal since the beginning of this
project. However, knowing this can take several years and given that HRC's
primary responsibility is to inform advocates, we opted to release early
findings to the movement…
It is true that it can take a while for peer-reviewed
publications to come out in print (although not—normally—“several years.”)
However, what is happening in the period of time –at least theoretically--is
that experts in the field are evaluating the work. Published peer-reviewed
information certainly is not perfect; however, it is the best system we
currently have for determining what is actually occurring and would actually
work to help animals. While I—strongly—support evidence-based changes to animal
advocacy, I worry that is not happening. And, I worry that believing we are
getting evidence-based advice (when we may not be) could be more dangerous than
nothing at all. As Alexender Pope famously phrased it: “A little learning can
be a dangerous thing.” In any case, before decades-long vegan and animal rights
activists give up their views and tell others that animal rights activism will
inherently fail, they should, I would argue, make sure that these statements are
true. Until this happens, perhaps we should believe the growing number of vegan
and vegetarian restaurants and food options that we see opening all around us
as a suggestion that the number of vegans and vegetarians really is increasing
--even if some of them are still imperfect in their diets or chose not to use
the labels. In short: while imperfect, and open to improvement, the majority of
evidence does suggest that our animal advocacy works.
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